Grids for Graphic Designers

Gavin / Harris Ambrose

216 pages, parution le 27/01/2021

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Résumé

Focuses on the construction and ordering of the page and screen through the use of the grids. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. It also explores key areas of grid design through a series of case studies, juxtaposed by key creative 'basics'.Fully updated, the third edition of Grids for Graphic Designers explores this important tool which is part of every designer's practice- whether it involves digital or print-based media. With over 200 illustrations plus six new interviews with design practitioners such as Second Story, Brody Associates and Peter Dawson, the student is introduced to the creative use of grids in contemporary practice as well as the basic principles that underlie their effective use. Written and designed by best-selling authors Gavin Ambrose and Paul Harris, this clear and concise introduction to the use of grids in design covers all the basics and the expanded section of activities and exercises allows students to implement what they have learned.Introduction 1. The need for grids Organising information How we read a page How we view a screen Form and function Industry view: Boy Bastaiens 2. Grid basics Anatomy of a page Measurements Shapes on a page Proportion Hierarchy Drawing on a grid The rule of thirds The rule of odds Industry view: Second Story 3. Grid types Symmetrical Asymmetrical Modules Combinations The horizontal The vertical Broadside Diagonal and angular grids Industry view: Peter Dawson 4. Grid elements Type The baseline Images Horizontal and vertical alignment Columns Type and column widths Folios Industry view: Brody Associates 5. Grid usage Visible grids Scale The perimeter Axis Juxtaposition White space Environmental grids Caption-oriented grids Quantitative information grids The grid as expression The grid as identity Industry view: Nicholas Felton 6. Online grids The online grid Formality versus informality Web basics- fixed or flexible? Translating the grid to the screen Orientation Industry view: 3 Deep Exercises Glossary Index and creditsGavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including Basics Design: Layout, 2e, The Production Manual, Fundamentals of Graphic Design and Design Genius among others. Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Bloomsbury publishing
Auteur(s)	Gavin / Harris Ambrose
Parution	27/01/2021
Nb. de pages	216
EAN13	9781474254779

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Grids for Graphic Designers

Résumé

Caractéristiques techniques

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