Inside Mobile Business Strategies

Understanding the technologies and opportunities

Jouni Paavilainen

238 pages, parution le 06/05/2002

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Résumé

The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the prospect of a multitude of new business opportunities. But what are the most promising areas of m-commerce? Which are the most significant new technologies? How will mobile devices, networks and applications develop as we move towards the third-generation (3G) world?

Mobile Business Strategies explores the new mobile world, looks into the future and considers the emerging trends. It discusses the roles of financial institutions, operators, content providers and other key parties in the mobile commerce value chain. Core technologies are addressed from a strategic perspective, familiarizing the reader with both the possibilities and the limitations of the mobile environment. After an in-depth examination of potential corporate and consumer solutions, the book concludes with a more detailed analysis of two crucial areas: location-based services and mobile portals.

Required reading for operators, financial institutions, web portals, content providers, systems integrators, and anyone looking to master the challenges of the mobile internet, Mobile Business Strategies provides:

A strategic overview of the most promising mobile technologies and their potential application
An understanding of the intrinsic differences between m-commerce and e-commerce
Practical and hype-free advice for securing competitive advantage in this fast-moving field
40 mobile business casestudies from around the world.

Contents

1. Introduction to the Mobile Internet.
2. Partnerships—the way to Success in the Mobile Era.
3. Consumer Mobile Commerce—Mass Market Solutions with Segmentation.
4. Corporate Applications: Aligning Mobile Commerce with your Business Goals.
5. Location-based Services—Potential for Operators and Partners.
6. Portals—A Single Plate for Various Dishes.

L'auteur - Jouni Paavilainen

Jouni Paavilainen works at Accenture's Digital Innovation Center in Helsinki, Finland. He is responsible for mobile commerce business models and strategies within the Center and his role is to identify successful commercial applications for new technologies.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Addison Wesley
Auteur(s)	Jouni Paavilainen
Parution	06/05/2002
Nb. de pages	238
Format	19 x 23,5
Couverture	Broché
Poids	477g
Intérieur	Noir et Blanc
EAN13	9780201788983
ISBN13	978-0-201-78898-3