MMS - Technologies, usage and business models

Daniel Ralph, Paul S. Graham

382 pages, parution le 23/10/2003

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Résumé

MMS will reshape mobile communication, making it more personal, versatile, and expressive than ever before.

Drawing on the authors' hands-on experience in developing, billing and delivering Multimedia Messaging Services (MMS), this innovative book addresses how MMS will affect existing network and business infrastructures. It demonstrates how the technologies and standards impact current business models of companies across the value chain, be they mobile operators, service providers, content providers, handset manufacturers or equipment vendors.

Read MMS - Technologies, Usage and Business Models for:

An understanding of the standards and technologies that underpin the delivery of services - both at the application and network layers
An overview of the different players, their contribution to the value chain and the challenges they face
An insight into the fundamental changes to mail and billing systems for MMS
Guidance on regulatory requirements
Information on the technologies that ensure user uptake (such as security, location information, personalisation and context awareness)
A review of interoperability issues and usage scenarios

...this is not about putting a technology into a pocket, but about delivering a service to customers while mobile.

Daniel Ralph and Paul Graham

Mobile messaging business challenges
- Multi-Media Messaging Overview
- The multi media messaging value chain
The technologies of multi media messaging
- A standards based approach
- Application Layer
- Network Layer
Multimedia messaging services today and tomorrow
- Multimedia messaging services today
- Future recommendations
Glossary
References
Books, Reports and Papers
General websites
Index
Figures

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Daniel Ralph, Paul S. Graham
Parution	23/10/2003
Nb. de pages	382
Format	17 x 25
Couverture	Relié
Poids	855g
Intérieur	Noir et Blanc
EAN13	9780470861165
ISBN13	978-0-470-86116-5