Mobile Disruption

Jeffrey L. Funk

210 pages, parution le 02/02/2004

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Résumé

A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term

L'auteur - Jeffrey L. Funk

PhD., is a professor of business at Hitotsubashi University in Japan, where he has been studying the mobile phone industry for almost ten years. He has been a consultant to industry leaders like NTT DoCoMo, J-Phone, Nokia, Hutchison Telecom, KPN, and Bouygues Telecom and is a member of the Global Mobility Roundtable, which is an international research group dedicated to the mobile Internet.

Sommaire

Introduction
The Origins of the Mobile Internet
Key Technological Trajectories
Phones as Portable Entertainment Players
Phones as the New Contact Point for Customers
Mobile shopping and multi-channel integration
Portable Navigation Guide
Phones as tickets and money
Mobile Intranets
Platform Strategies

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Jeffrey L. Funk
Parution	02/02/2004
Nb. de pages	210
Format	16 x 24
Couverture	Relié
Poids	500g
Intérieur	Noir et Blanc
EAN13	9780471511229
ISBN13	978-0-471-51122-9