Mobile Media and Applications: From Concept to Cash

Successful Service Creation and Launch

Christoffer Andersson, Daniel Freeman, Ian James, Andy Johnston, Staffan Ljung

314 pages, parution le 02/12/2005

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Résumé

Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market!

Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach. Combining the authors' technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world.

Mobile Media and Applications - From Concept to Cash:

Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.
Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.
Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.
For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.
Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources.

Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.

Sommaire

Acknowledgments
About the Authors
Introduction
Fundamentals of the Industries
Understanding the Customer
Creating a Winning Service Offering
Designing Services
Managing the Customer Experience
Mobile Devices - Leading the Way
Service Environment
Deployment of Services
Commercial Launch Experiences
Feedback and Quality
Appendix 1: Take Five Consumer Segments
Appendix 2: The Most Mobile Work Roles
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Christoffer Andersson, Daniel Freeman, Ian James, Andy Johnston, Staffan Ljung
Parution	02/12/2005
Nb. de pages	314
Format	17 x 25
Couverture	Relié
Poids	765g
Intérieur	Noir et Blanc
EAN13	9780470017470
ISBN13	978-0-470-01747-0