Money for Content and Your Clicks for Free

Turning Web Sites, Blogs, and Podcasts Into Cash

J.D. Illiad Frazer

214 pages, parution le 02/12/2005

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Résumé

Want to make money from your creativity? Here's how

If you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson-a creative entrepreneur. If that thought intimidates you, you're not alone.

JD Frazer has been there, and he shares with you everything you must know about syndication, advertising, branding, merchandising, copyright protection, ethical considerations, how to attract consumers, and more. If you want to earn a living from what you create, here's what you need to do:

Make wise decisions that protect your intellectual property and your interests
Approach the subject of paying for content without alienating your audience
Understand the realities of self-syndication
Weigh the advantages and disadvantages of membership features on your Web site
Learn how branding and merchandising apply to your art
Be prepared for fame as well as anonymity, and the hazards of both
Recognize the ethical balance that exists between creator and consumer
Explore online resources that assist the creative entrepreneur

L'auteur - J.D. Illiad Frazer

JD Frazer (BC, Canada) is a cartoonist and writer who enjoys a readership in excess of 1.5 million fans internationally. His site, Userfriendly.org, is the first stop on the Web in the morning for a vast number of Information Technology professionals. He has spoken at more than 50 events as both keynote speaker and panelist, on topics related to the business of online content, intellectual property, and online communities. He has consulted for companies on online consumer trends, online community development, and content development. His popular books with O'Reilly and Associates have sold more than 100,000 copies.

Sommaire

Preface
Acknowledgments
Introduction
The Business of Creating Content
The Advertising Game
The Membership Game
To Gate or Not to Gate
Branding and Merchandising
Online Communities and Online Consumers
The Ethics of Creation and Consumption
Protecting Your Creation
Fame and Your Audience
Ready, Fire, Aim!
Appendix A: References and Resources
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	J.D. Illiad Frazer
Parution	02/12/2005
Nb. de pages	214
Format	19 x 23,5
Couverture	Broché
Poids	366g
Intérieur	Noir et Blanc
EAN13	9780471747536
ISBN13	978-0-471-74753-6