Photoshop CS2 for Advertising and Marketing
Secrets from an Entertainment Advertising Insider
Résumé
There's no shortage of books on Adobe Photoshop, but when designer Daniel O. Sorenson needed one to teach Photoshop and graphic design specifically for entertainment advertising and marketing, he found he had to write his own. Although it's based on the particular demands of the entertainment industry, any designer who works-or wants to work-in advertising or marketing will find it builds the skills and knowledge they need to succeed. Daniel's personal, behind-the-scenes account offers not only essential Photoshop techniques, but also professional insights into the workings of major studios.
Photoshop CS2 for Advertising and Marketing takes a project-based approach, with each chapter stepping you through the process of creating a real-world project-an anime illustration, a magazine ad, CD cover art, an outdoor ad campaign for a new television sitcom, and a movie poster. All the files you need are on the companion CD-ROM. As your knowledge grows you'll be ready to take on any marketing design challenge.
Here are just a few of the things you'll learn:
- How to apply the Photoshop tools and techniques professional designers use to create award-winning ads
- Working strategies that help you keep your options open for quick and easy changes
- How to tell the story, design appropriately for your target audience, and evoke the right emotions to motivate consumers
L'auteur - Daniel O. Sorenson
Daniel O. Sorenson is an award-winning graphic designer, art director, lecturer, and educator. With over 15 years experience in entertainment marketing and advertising he has worked on many high-profile campaigns for TV shows such as The Shield, Nip/Tuck, and Blind Date. His list of clients includes Fox Sports, FX Networks, CBS, Universal Television, CNN, TNT, Twentieth Century Fox, Disney, Warner Brothers, and Sony Pictures Entertainment. Daniel also teaches digital imaging and design at Art Center College of Design in Pasadena and Otis College of Art and Design in Los Angeles.
Sommaire
- Introduction
- Anime Illustration
- Magazine Ad
- Music Promo
- Outdoor Ad Campaign
- Movie Poster
- Appendix
- Index
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Peachpit Press |
| Auteur(s) | Daniel O. Sorenson |
| Parution | 09/01/2006 |
| Nb. de pages | 212 |
| Format | 22,5 x 23 |
| Couverture | Broché |
| Poids | 653g |
| Intérieur | Quadri |
| EAN13 | 9780321350282 |
| ISBN13 | 978-0-321-35028-2 |
Avantages Eyrolles.com
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
