Ruthless Self-Promotion in the Music Industry

Jeffrey Fisher

300 pages, parution le 15/01/2006 (2^eme édition)

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Résumé

To be successful in today's highly competitive music industry, you must be a promotion fanatic. Promotion is the key to getting your music heard or securing a music industry job, and Ruthless Self-Promotion in the Music Industry, Second Edition, provides the tools and strategies needed to succeed. The completely revised and updated content features new promotional approaches that work effectively in today's music industry. The author defines ruthless self-promotion as the unrelenting pursuit of new business and the book teaches the reader how to concentrate their promotions on reaching the greatest number of people who want what the reader has to offer. Extensive detail of every aspect of promotion - from relationship building to sales tactics - is included as well as step-by-step action plans for implementing the many strategies in the book. This book is written for anyone looking to succeed in the music business, from the professional, to the amateur, to the student.

Features

Intended for anyone looking to get ahead in the music business - this includes musicians, songwriters, composers, producers, singers, recording engineers, music hobbyists, and students.
Completely revised and updated content features new promotional approaches that work effectively in today's music industry
Includes coverage of how to craft your image, choosing and using promotional materials, relationship building, sales tactics, ruthless self-promotion in action, and much more.
Provides step-by-step strategies and action plans for promoting and selling music products and services.

L'auteur - Jeffrey Fisher

Jeffery P. Fisher provides audio, video, music, writing, training, and media production services. He also teaches audio and video production at the College of DuPage in Glen Ellyn, Illinois, and writes extensively about music, sound, and video for print and the Web. He is the author of eight books, including Instant Sound Forge, Moneymaking Music, Ruthless Self-Promotion in the Music Industry, and Profiting from Your Music and Sound Project Studio.

Sommaire

Cultivating the ruthless spirit
Acquiring necessary ruthless skills
Crafting your ruthless image and message
Ruthless market research
Understanding ruthless psychology and philosophy
Creating a ruthless self-promotion plan
Producing ruthless promotional material
Using ruthless promotion tactics
...

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson - Course Technology
Auteur(s)	Jeffrey Fisher
Parution	15/01/2006
Édition	2^eme édition
Nb. de pages	300
Format	19 x 23
Couverture	Broché
Poids	630g
Intérieur	Noir et Blanc
EAN13	9781592007455
ISBN13	978-1-59200-745-5