Search Engine Optimization

An Hour a Day

336 pages, parution le 29/06/2006

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Résumé

There are several ways to influence search engine results, ranging from optimizing Web sites to instituting pay-per-click ad campaigns; this book lays out the various approaches with clear "hour-a-day strategies" for improving results
Drawing on their years of experience as successful search engine optimization (SEO) consultants, the authors provide readers with detailed, practical, and often surprisingly simple techniques for bringing targeted traffic to Web sites
Presents strategies for setting SEO goals as well as developing and implementing an SEO strategy that can include both free and paid efforts
Provides key tools for monitoring trends, measuring the competition, and tracking SEO results

Foundation
- Clarify your goals
- Customize your approach
- Eternal truths of SEO
- How the search engines work right now
Strategy
- Get your team on board
- Your one-month prep - baseline and keywords
Your SEO Plan
- Month one : kick it into gear
- Month two : establish the habit
- Month three : it's a way of life
- Extra credit and guilt-free slacking

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	PAPIER
Éditeur(s)	Sybex
Auteur(s)	Jennifer Grappone, Gradiva Couzin
Parution	29/06/2006
Nb. de pages	336
Format	18,5 x 23
Couverture	Broché
Poids	495g
Intérieur	Noir et Blanc
EAN13	9780471787532
ISBN13	978-0-471-78753-2