Search Engine Visibility

Shari Thurow

298 pages, parution le 12/02/2003

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Résumé

Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers/designers build a site first and worry about "searchability" later, which is a costly mistake. Companies spend thousands of dollars on a site that (a) the search engines are unable to index and (b) directory editors tend to reject. This book teaches developers/designers, programmers, and online marketers about what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. Topics covered in this book include: how to write search-engine friendly sales copy, search-engine friendly design solutions, how to increase your web site's popularity, solutions for dynamic web sites, what types of search services are available (search engines and directories), and submission guidelines. The web site will include a working model of the web site designed in the book so readers can see and implement the techniques on their own. Searchenginesbook.com

Contents

Before you Build
How to Build better Web Pages
Page Design Workarounds
After Your Site Is Built
Best Practices: The Dos and Don'ts of Search Engine Marketing
Resources
Glossary

L'auteur - Shari Thurow

Shari Thurow est spécialiste en référencement pour Omni Marketing Interactive. Mondialement reconnue comme la meilleure conceptrice de sites web optimisés pour les moteurs de recherche, elle compte parmi ses clients AOL, Microsoft, Yahoo ou Nissan. Elle intervient dans les conférences consacrées au web design ainsi que dans les magazines en ligne les plus renommés consacrés aux cybermarkering et à la conception graphique de sites web.

Caractéristiques techniques

	PAPIER
Éditeur(s)	New Riders
Auteur(s)	Shari Thurow
Parution	12/02/2003
Nb. de pages	298
Format	17,5 x 23
Couverture	Broché
Poids	500g
Intérieur	Noir et Blanc
EAN13	9780735712560
ISBN13	978-0-7357-1256-0