Social Media Marketing

Hour a Day

Dave Evans

432 pages, parution le 27/10/2008

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Résumé

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

L'auteur - Dave Evans

Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.

Sommaire

Foreword
Introduction
The Foundation of Social Media
Prepare for Social Marketing
Social Media Channels
Complete Your Plan
Appendix A: Worksheets
Appendix B: Additional Social Media Resources
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Sybex
Auteur(s)	Dave Evans
Parution	27/10/2008
Nb. de pages	432
Format	19 x 23
Couverture	Broché
Poids	640g
Intérieur	Noir et Blanc
EAN13	9780470344026
ISBN13	978-0-470-34402-6