Starting Your Online Auction Business

You Can Be
Online and Open for Business In No Time!

Have you ever wondered what it would be like to earn your income online, from the comfort of your own home? Are you an avid online auction user who'd like to transform yourself into a serious seller? And are you eager to know what it takes to make online auctioning a reliable and rewarding business for you? Well, Starting Your Online Auction Business is the resource that answers these questions and so much more!

Here you'll learn how to determine what sorts of items get the most bids, as well as how to build and maintain auction inventories, how to deal with taxes and expenses related to online auctioning, how to control your costs, and how to establish a stellar online reputation. This book will answer your most specific online auctioning questions and give you the information and insight you need to propel your auctioning (and income) to the next level!

• It's Your Business, How Would You Like It? Analyze the cyber business place and learn how you can tailor it to your specific needs and goals.
• Get Your Auction Business Started. Get savvy about legal issues, apply organizational strategies, and take control of money matters.
• Operate Your Auction Business. Learn the best ways to acquire and manage your merchandise, collect payments and shipments with ease, and keep your customers happy every step of the way.
• Go Beyond Business As Usual. Learn how to attract more customers, extend your online presence, and build an online reputation that instills customer confidence and keeps them coming back for more.

Contents

• Introduction

• At Last! You're In Charge
• Understanding the Cyber Business Place
• Your Online Auction Apprenticeship

• Your Auctions, Inc.
• Setting Up Your Business Place
• Money Matters
• Look Inward, Then Promote Outward

• Building, Maintaining, and Managing Your Inventory
• It's All in the List: Listing Like a Pro
• Developing an End-Of-Auction Routine
• Shipping Point: Postage, Handling, and Carriers
• Sorting Out Problems and Keeping Your Customers Happy
• Business Logistics: Taxes, Expenses, and Good Record Keeping
• It's Time...for Time Management
• Pastime, Part Time, or All the Time?

• Analyze, Diversify, and Conquer
• Building and Maintaining a Stellar Online Reputation
• More Key Auction Business Tips

Appendixes