Successful Marketing Strategy for High-Tech Firms
266 pages, parution le 01/08/1998
(2eme édition)
Résumé
From analyzing competition and identifying market segments,
to capitalizing on Internet marketing opportunities and
creating valuable after-sale services, this practical new
book helps you understand and apply marketing principles
that are essential for success in designing high-tech
product marketing strategies in today's fiercely
competitive international marketplace.
Packed with contemporary real-world examples and focusing on the key success factors behind the management of leading global high-tech firms, the book helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.
Packed with contemporary real-world examples and focusing on the key success factors behind the management of leading global high-tech firms, the book helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.
You learn how to objectively evaluate and manage your company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target your marketing efforts, and utilize the very latest distribution and sales channels.
Also included is an insightful look at the most effective positioning of the marketing department within the organization, and a step-by-step guide to writing a strategic marketing plan.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Artech House |
| Auteur(s) | Eric Viardot |
| Parution | 01/08/1998 |
| Édition | 2eme édition |
| Nb. de pages | 266 |
| Format | 15,5 x 23,5 |
| Couverture | Relié |
| Poids | 500g |
| EAN13 | 9780890068540 |
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