Summary: web rules
Review and analysis of murphy's book
Businessnews Publishing - Collection Business book summaries
44 pages, parution le 16/09/2016
Résumé
The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".
This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with the availability of the internet, consumers are seizing back the initiative to make their own decisions and take control of their own futures. In his book, the author provides a guide to navigating this evolution and how you can take advantage of the internet to influence the choices of your customers.
Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge
To learn more, read "Web Rules" and find out how you can benefit from the changing marketplace and the possibilities presented by the internet.
This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with the availability of the internet, consumers are seizing back the initiative to make their own decisions and take control of their own futures. In his book, the author provides a guide to navigating this evolution and how you can take advantage of the internet to influence the choices of your customers.
Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge
To learn more, read "Web Rules" and find out how you can benefit from the changing marketplace and the possibilities presented by the internet.
Caractéristiques techniques
| PAPIER | NUMERIQUE | |
| Éditeur(s) | Busi Book Sum | |
| Auteur(s) | Businessnews Publishing | |
| Collection | Business book summaries | |
| Parution | 16/09/2016 | 28/10/2014 |
| Nb. de pages | 44 | 15 |
| Format | 12 x 18 | - |
| Couverture | Broché | - |
| Poids | 55g | - |
| Contenu | - |
ePub |
| EAN13 | 9782511042809 |
9782511020449 |
Avantages Eyrolles.com
Livraison à partir de 0,01 € en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
