The complete idiot's guide to Online Marketing
Bill Eager, Cathy Mc Call - Collection The complete idiot's guide
296 pages, parution le 15/07/1999
Résumé
Author Bill Eager shows you how to use valuable data to
serve your firm AND your customer. He shares secrets for
using e-mail, newsgroups and forums to get your
message.Learn how to discover the latest demographics of
the online world, and how to effectively tie "real world"
marketing into your online efforts. You receive:
no-nonsence discussion of the steps to create, place and
measure the success of your online marketing, simple
explanation of the terminology of Internet marketing,
valuable tips for effectively using ads,e-mail, newsgroups,
surveys and promotions to get results, and case studies of
successful Internet marketing campaigns.
Table of contents
- Introduction
- Part 1: Why You Need to Market on the
Internet
- Chapter 1: The Pot of Gold: The Internet Is Not a Fad
and Why You Should Care
- Chapter 2: Who's Out There and What Are They
Doing?
- Chapter 3: Internet Marketing 101
- Chapter 4: Marketing in Cyberspace: Unique Aspects
of
Internet Marketing
- Part 2: Nuts and Bolts Internet Marketing
- Chapter 5: Integrating Real-World and Internet
Marketing
- Chapter 6: Your Ad Strategy and Ad Placement
- Chapter 7: Ad Creation: What Kind of Internet Ad Should
You Use?
- Chapter 8: The Role Search Engines and Directories
Play
- Part 3: Making Your Action Plan Work
- Chapter 9: How to Measure the Effectiveness of Your
Internet Strategy
- Chapter 10: How to Use (but Not Abuse) Email
Marketing
- Chapter 11: Marketing with Newsgroups
- Chapter 12: Your Web Site Is a Marketing Tool
- Part 4: Fine-Tuning: More Tactics for
Success
- Chapter 13: Money-Saving Marketing Tips
- Chapter 14: Precision, Targeted, One-to-One
Marketing
- Chapter 15: The Value of a Virtual Community
- Glossary
- Index
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Que |
| Auteur(s) | Bill Eager, Cathy Mc Call |
| Collection | The complete idiot's guide |
| Parution | 15/07/1999 |
| Nb. de pages | 296 |
| Format | 18,5 x 23 |
| Poids | 550g |
| EAN13 | 9780789720375 |
Avantages Eyrolles.com
Livraison à partir de 0,01 € en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
