The Graphic Designer's Digital Toolkit

Allan Wood

640 pages, parution le 15/05/2005 (2^eme édition)

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Résumé

Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles-and client expectations. This fully revised edition of The Graphic Designer's Digital Toolkit, 2nd Edition provides a comprehensive overview of the "Big 4" digital design programs used in industry today-Adobe Illustrator®, Adobe Photoshop®, Adobe InDesign®, and QuarkXPress. The book examines the essential features of each, then reveals in practical detail skills and technology into effective design for print and Web media. This project based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion, with assignments drawn from the everyday world of professional graphic designers.

Benefits:

Extensive projects involve multiple tools and techniques, realistically simulating design work with clients.
An entire chapter-Designing for the Client-covers design elements and principles as they relate to digital work.
Design Tips show how to master design fundamentals with each software application
Toolkit Tips provide additional insight into the effective use of software tools.
Digital Toolkit Extra and Advanced User features at the end of each chapter offer more challenges and additional projects.
A back-of-book CD features all documents and images needed for the book's projects plus additional assignments for each chapter.

L'auteur - Allan Wood

Allan Wood is Associate Professor in the Visual Communications Branch at McIntosh College in Dover, New Hampshire, where he also serves as the Program Chair for the school's Photography and Digital Imaging program. Drawing on his extensive experience in industry, owning his own business, and as a curriculum developer, Allan has developed a number of innovative courses at McIntosh that teach contemporary graphic design and web design concepts and technology.

Sommaire

Unit 1: Getting Ready For Production
- Welcome to the Land of OS
- Designing for the Client
Unit 2: Digital Image Editing: Adobe Photoshop
- Adjusting Images in Photoshop
- Working with Selections
- Using Layers
- Restoring and Retouching Photographs
Unit 3: Digital Illustration: Adobe Illustrator
- Creating Shapes with Illustrator
- Working with Brushes, Symbols, and Layers
- Precision with the Pen Tool
- Integrating Illustrator and Photoshop Files for Web Use
Unit 4: Digital Publishing: Adobe InDesign
- InDesign Fundamentals
- Getting Reading for Press
Unit 5: Digital Publishing: QuarkXPress
- QuarkXPress Fundamentals
- Packaging and Publishing Your Project

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Thomson - Delmar Learning
Auteur(s)	Allan Wood
Parution	15/05/2005
Édition	2^eme édition
Nb. de pages	640
Format	19 x 23
Couverture	Broché
Poids	1135g
Intérieur	Noir et Blanc
EAN13	9781418011581
ISBN13	978-1-4180-1158-1