Visual Basic Developer's Guide to E-Commerce with ASP and SQL Server

Master Front-End Issues: the GUI, Site Layout, and Shopping Metaphors

Learn about Advanced E-Commerce Development Capabilities with Site Server 3, Commerce Edition

Use COM to Get the Most From Your Distributed Architecture

Ensure Scalability and Robustness for Your E-Commerce Site

You've mastered standard Visual Basic development techniques. Now you're looking for focused coverage that will help you build powerful e-commerce functionality and then put it all to work as part of a cohesive, money-making Web site. Visual Basic Developer's Guide to E-Commerce with ASP and SQL Server gives you exactly what you need: expert instruction in the specific techniques and technologies that make the Microsoft development platform ideal for the entire spectrum of e-commerce development tasks.

Zero in on these critical topics

• Understanding the scope and purpose of an e-commerce system
  
• Understanding the advantages of integrated Microsoft tools
  
• Designing a database using SQL Server 7
  
• Designing the system architecture
  
• Planning and implementing an optimal shopping experience
  
• Building an intuitive, highly functional GUI
  
• Developing the shopping basket
  
• Processing orders and payments
  
• Adding order look-up functionality
  
• Managing the product catalog
  
• Managing orders
  
• Designing a customer service strategy
  
• Implementing up-sells and cross-sells
  
• Promoting featured and on-sale products
  
• Implementing advanced features using Microsoft Site Server 3
  
• Taking your Site Server store live
  
• Mastering data interchange between SQL Server and order-processing systems
  

Featured on the CD
The enclosed CD contains all the book's sample code, ready for you to adapt and compile to produce finished applications. You also get Microsoft® SQL Server™ Evaluation Edition, which you can use to practice the data-access techniques demonstrated inside.

Contents

• Introduction
  
  
• Part I: Designing an E-Commerce Solution
  
  • Chapter 1: Defining E-Commerce
    
  • Chapter 2: The Microsoft Tool Set
    
  • Chapter 3: E-Commerce Database Design
    
  • Chapter 4: System Configuration
    
  • Chapter 5: Sample Application
    
  
  
• Part II: Building the Shopping Experience
  
  • Chapter 6: Building the User Interface
    
  • Chapter 7: Making a Basket Case
    
  • Chapter 8: Checking Out
    
  • Chapter 9: Order Status and Profile Management
    
  
  
• Part III: Managing the Solution
  
  • Chapter 10: Product Management
    
  • Chapter 11: Managing Tax and Shipping
    
  • Chapter 12: Managing Orders
    
  
  
• Part IV: Promotions
  
  • Chapter 13: Up-Sell and Cross-Sell
    
  • Chapter 14: Featured Products
    
  • Chapter 15: On Sale
    
  
  
• Part V: Advanced Topics
  
  • Chapter 16: Introducing Site Server 3, Commerce Edition
    
  • Chapter 17: Overview of a Site Server 3 Starter Store
    
  • Chapter 18: Best Practices and Scalability
    
• Appendix A: Database Tables and Stored Procedures
• 
  Index