Visual Design Fundamentals

A Digital Approach

Alan Hashimoto

346 pages, parution le 24/03/2004

Ajouter à une liste

Indisponible

Résumé

Today's technology makes the creation of brilliant, computer-generated designs and images possible for anyone with the right tools. But before you put these tools to work, you need to understand how to apply the principles of design to ensure that your designs really entertain and communicate effectively. Visual Design Fundamentals: A Digital Approach teaches these principles and provides artists and designers with the foundation and background they need to understand the art of two-dimensional design. This full color book begins with an exploration through the classic elements of design (line, shape, form, value, color, and texture) and their relationship with balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design.

The various ideas covered are illustrated and taught through a variety of projects that use basic computer skills and techniques. The tutorials are designed to address classic tools and procedures common to all drawing and paint programs such as Adobe Illustrator® CS and Adobe Photoshop® CS.

Key Features

Teaches design as the purposeful organization of visuals that are represented two-dimensionally
Establishes a tie between humanist art ideals and the precise production qualities of the computer
Explains the two primary concepts of design: content and form
Offers a way to observe and design all forms of two-dimensional visual expression

On the CD

Includes the files needed to complete the detailed projects, and trial versions (PC only) of Adobe Illustrator and Adobe Photoshop

L'auteur - Alan Hashimoto

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios. His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation.

Sommaire

Design elements
Principles of design
Introduction to content and form: problem solving and digital process
Design project one: modular design project part one
Design project one: modular design project part two
Design project two: letterforms and shape
Design project three: figure abstraction and non-objective shape
Design project four: value
Design project five: color theory
Design project six: typeface design
Design project seven: digital montage/collage
About the cd-rom

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Charles River Media
Auteur(s)	Alan Hashimoto
Parution	24/03/2004
Nb. de pages	346
Format	19 x 23
Couverture	Broché
Poids	860g
Intérieur	Quadri
EAN13	9781584502593