Web Hosting

A complete strategy for delivering high-quality Web hosting services

Today, most businesses, large and small, rely on the Internet as a central component of their organization. In order to save time and money, many of these businesses are turning to Web hosting companies for support. These hosting companies must be able to provide innovative, secure, and cost-effective solutions in order to remain competitive and keep customers satisfied. This detailed and unique resource delivers a full-range strategy for providing successful solutions that will meet the needs of your customers. From technical support and customer service to Web marketing strategies, this comprehensive guide contains all the essential coverage necessary for delivering state-of-the-art, customized hosting solutions.

This resource will help you:

• Learn the different types of Web hosting plans—shared, dedicated, co-located, ASP, MSP, and more
• Get insight into successful Web marketing strategies
• Understand the technology required to ensure quality service
• Identify and decide upon a standard range of services
• Enhance network performance through use of monitoring tools
• Secure your infrastructure—prevent viruses, worms, and other attacks
• Manage a data center and discover ways to outsource services
• Gain a competitive edge in an expanding Web hosting market

Contents

• Ch. 1: The Changing World of Web Hosting
• Ch. 2: The Types of Web Hosting Plans
• Ch. 3: What Platform(s) and Technology Mix to Specialize In?
• Ch. 4: Web Marketing Strategies
• Ch. 5: Traditional Marketing Strategies
• Ch. 6: Essentials for Quality Customer Service
• Ch. 7: How to Gauge Customer Satisfaction
• Ch. 8: Deciding on a Standard Range of Services
• Ch. 9: Providing Server-side Functionality
• Ch. 10: Issues in Networking Infrastructure
• Ch. 11: Securing Your Infrastructure
• Ch. 12: Using Network Monitoring Tools
• Ch. 13: Enhancing Network Performance
• Ch. 14: Developing Partnerships and Outsourcing Services
• Ch. 15: Growing Your Web Hosting Business
• Ch. 16: Emerging Markets
• Appendixes