Web Site Measurement Hacks

Tips & Tools to Help Optimize Your Online Business

Eric T. Peterson - Collection Hacks

406 pages, parution le 02/09/2005

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Résumé

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?

Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.

Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:

definitions of commonly used terms, such as "key performance indicators" (KPIs)
how to drive potential customers to action
how to gather crucial marketing and customer data
which features are useful and which are superfluous
advanced techniques that senior Web site analysts use on a daily basis

By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions.

It's the technology companion that every site administrator needs.

L'auteur - Eric T. Peterson

Eric T. Peterson has been working in web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the internet, covering analytics, search, content management systems, and related application technology. In his tenure at JupiterResearch, he has been quoted in a number of well-respected publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide, Datamation, MediaDaily News, and Clickz. He regularly give webinars on a number of site operations subjects including web analytics, key performance indicators, search, usability and content management.

Eric is the author of Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business.

Sommaire

Foreword
Credits
Preface
Web Measurements Basics
Implementation and Setup
Online Marketing Measurement
Measuring Web Site Usability
Technographics and "Demographics"
Web Measurement and the Online Retail Model
Reporting Strategies and Key Performance Indicators
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	O'Reilly
Auteur(s)	Eric T. Peterson
Collection	Hacks
Parution	02/09/2005
Nb. de pages	406
Format	15 x 23
Couverture	Broché
Poids	564g
Intérieur	2 couleurs
EAN13	9780596009885
ISBN13	978-0-596-00988-5