Webworks: e-zines

Learn about e-zine structure and design, from start-up and promotion theory to the nuts-and-bolts layout of departments and columns. Discover innovative techniques for enticing readers participation and generating subscriptions. Find common sense tips on navigation, programs, and site architecture.

Packed with advice and inspiration from top e-zine staff, this volume is the essential resource for designers, marketers, and internet enthusiasts around the world. Each case study introduces you to the designers who are inventing the future, giving you a direct pipeline into today's web world.

Contents

• Introduction 6
• Business 8
• Fast Company 10
• Time 16
• The Motley Fool 22
• Fortune 28
• Computing/Design 32
• Lunar Eclipse 34
• FontSite 38
• Sabre 42
• tlas magazine 48
• Metropolis 54
• Cybermanga 60
• Counter Culture 66
• La Spirale 68
• Urban 75 74
• The Smoking Gun 80
• Suck 84
• Popular Culture 90
• Salon 92
• Feed 100
• The Onion 108
• Word 114
• A Momentary Vignette 118
• Entertainment 122
• Eon Magazine 124
• Time Out 130
• Entertainment Weekly 136
• BigO 142
• Lifestyle 148
• Ocean Drive 150
• Weddingbells 156
• Swoon 160
• Self-Published 166
• Millennium 168
• InterText 172
• Unit Circle 176
• 10 Things 180
• Resources 186
• Glossary 188
• Directory 190
• Acknowledgments 192