Winning Results with Google AdWords

Andrew Goodman

352 pages, parution le 23/09/2005

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Résumé

Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

L'auteur - Andrew Goodman

Andrew Goodman est le fondateur et dirigeant de Page Zero Media, une société de conseil qui offre des services de marketing en ligne et une assistance stratégique aux entreprises qui cherchent à s'assurer une présence en ligne performante. Il a cofondé Traffick.com, un guide de portails Web très connu, et intervient régulièrement dans des conférences telles que Search Engine Strategies et User Experience, organisées respectivement par Jupitermedia et le Nielsen Norman Group.

Sommaire

The Paid Search Opportunity
- How Big Is This Market? The Rapid Rise of Paid Search
- A $4 Billion Afterthought: How Google Entered
The Advertising Market
- First Principles for Reaching Customers Through AdWords
- AdWords Basics
- Setting Up Ad Groups
- Intermediate-Level Strategies
- Keyword Selection and Bidding: Tapping
Into Powerful AdWords Features
- Writing Winning Ads
- Big-Picture Planning and Making the Case to the Boss
- Expanding Your Ad Distribution: Opportunities and Pitfalls
The Next Level: Winning the AdWords Game
- Tracking Users after They Click
- Increasing Conversion Rates
- Online Targeting: Past and Present (and Maybe the Future)

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Andrew Goodman
Parution	23/09/2005
Nb. de pages	352
Format	19 x 23
Couverture	Broché
Poids	625g
Intérieur	Noir et Blanc
EAN13	9780072257021
ISBN13	978-0-07-225702-1