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Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results
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Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results

Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results

Cliff Atkinson

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352 pages, parution le 24/03/2018
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Résumé

Cliff Atkinson is an acclaimed writer, popular keynote speaker, and an independent communications consultant to leading attorneys and Fortune 500 companies. He crafted the presentation that persuaded a jury to award a $253 million verdict to the plaintiff in the nation's first Vioxx trial in 2005, which Fortune magazine called "frighteningly powerful." Cliff's bestselling book Beyond Bullet Points (published by Microsoft Press) was named a Best Book of 2007 by the editors of Amazon.com, and has been published in four editions and translated into a dozen languages including Chinese, Korean, and Russian. This book expands on a communications approach he has taught internationally at top law firms, government agencies, business schools and corporations, including Sony, SC Johnson, Chevron, Toyota, Del Monte, Nestl�, Deloitte, BBDO, The NPD Group, Ipsos, Facebook, Amgen, Bristol-Myers Squibb, Intel, Microsoft, the American Bar Association and the United Nations International Criminal Tribunal. Cliff's work has been featured in The New York Times, Los Angeles Times, Wall Street Journal, and Fox News. Cliff received his B.A. in English and journalism from Baylor University in Texas and his M.B.A. from Richmond, The American International University in London. After serving as a captain in the U.S. Air Force, he held marketing positions for start-up companies and then launched his own business as a full-time communications consultant in 2001. He currently resides in New York City.

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Éditeur(s) Microsoft press usa (livres en anglais)
Auteur(s) Cliff Atkinson
Parution 24/03/2018
Nb. de pages 352
EAN13 9781509305537

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