Business today

Michael H Mescon, Courtland L. Bovée, John V. Thill

552 pages, parution le 01/08/2001 (3^eme édition)

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Résumé

This best-selling book presents a balanced view of business—the strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers.

Table of Contents

I. CONDUCTING BUSINESS IN THE GLOBAL ECONOMY.

1. Fundamentals of Business and Economics.
Component Chapter A. Fundamentals of the Internet and E-Commerce.
2. Ethical and Social Responsibilities of Business.
3. Global Business.

II. STARTING AND EXPANDING A SMALL BUSINESS.

4. Small Business, New Ventures, and Franchises.
5. Forms of Business Ownership and Business Expansion.

III. MANAGING A BUSINESS, INFORMATION SYSTEMS, AND PRODUCTION.

6. Functions and Skills of Management.
7. Organization, Teamwork, and Communication.
8. Technology and Information Management.
9. Production of Quality Goods and Services.

IV. MANAGING EMPLOYEES.

10. Motivation, Today's Work Force, and Employee-Management Relations.
11. Human Resources Management.

V. DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS.

12. Fundamentals of Marketing and Customer Satisfaction.
13. Product and Pricing Strategies.
14. Distribution Strategies.
15. Promotional Strategies.

VI. MANAGING ACCOUNTING AND FINANCIAL RESOURCES.

16. Accounting.
17. Banking and Financial Management.
18. Securities.

VII. FOCUSING ON SPECIAL TOPICS IN BUSINESS.

Component Chapter B: Business Law, Taxes, and the U.S. Legal System.
Component Chapter C: Risk Management and Insurance.
Component Chapter D: Careers in Business and the Employment Search.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Michael H Mescon, Courtland L. Bovée, John V. Thill
Parution	01/08/2001
Édition	3^eme édition
Nb. de pages	552
Format	22 x 28,2
Couverture	Relié
Poids	1649g
Intérieur	2 couleurs
EAN13	9780130912633

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Business today

Résumé

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