Customer-Driven It

David Moschella

272 pages, parution le 14/02/2003

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Résumé

After the Internet bubble burst, the technology industry was left facing a host of unrealized opportunities, from e-commerce to market exchanges. Where will the industry go from here, and who will drive it forward? David Moschella argues that IT industry progress will be driven not by technology suppliers, but by customers who are using those technologies. He introduces the concept of a customer-driven value chain and shows how customers will determine the viability of everything from online advertising to online payment systems, from e-commerce to e-learning. Written for senior managers and strategists, this forward-looking book reveals what must be done to fuel the growth of the critical IT industry.

Contents

Part 1: IT Patterns and Tendencies

Computers Have Always Been Difficult
Learning From a Supplier-Driven Industry, 1950-2000
Envisioning a Customer-Driven Industry
When Customers Have Taken the Lead

Part 2: A Customer-Driven IT Industry

Business Attitudes and Resources
Web Services and Semantic Applications
Where Business Leadership Is Needed
The Emerging e-Learning Value Chain
Consumers and Communities
Government as a Source of IT Industry Value

Part 3: Summary and Conclusions

Implications for IT Suppliers and Customers

Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	David Moschella
Parution	14/02/2003
Nb. de pages	272
Format	16 x 24
Couverture	Relié
Poids	583g
Intérieur	Noir et Blanc
EAN13	9781578518654
ISBN13	978-1-57851-865-4