Design-It-Yourself graphic Workshop

A step-by-step guide - Logos - Letterheads & Business Cards - Newletters

Chuck Green - Collection Graphic Design

312 pages, parution le 29/10/2004

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Résumé

You want a concise how-to book on graphic design that avoids all the theory and just gets down to the nuts and bolts of getting a project done? Then this book is for you. It includes hundreds of projects for logos, letterheads, businesses cards, newsletters, and website design that even the most design-challenged individual can accomplish easily with impressive results.

The templates are here-all you have to do is follow the easy-to-understand recipes for executing the projects. There's no guessing involved. Project recipes cover setting dimensions for page layouts; recommendations for type, including its name and the suggested point size; color ideas; paper information; sources for graphics and photographs; and a complete production guide.

This book is the one sure thing every non-designer can count on to create winning designs.

L'auteur - Chuck Green

Chuck Green is the principal owner of computer software company Logic Arts Corporation, and has worked with clients including AT&T, Lotus Development Corporation, and the United States Navy. He is the author of Rockport Publisher's Design It Yourself: Logos, Letterheads, and Business Cards; Desktop Publishers Ideas Book, 2nd Edition; and Clip Art Crazy, and is a frequent contributor to, and column writer for, several design and business publications. He lives in Glen Allen, Virginia.

Sommaire

Introduction
Section 1, Part 1
- Establish Your Mission
- Do Some Research
- Create a Name
- Write a Defining Phrase Choose a Logo Style
- Choose Your Tools
- Design a Logo
- Choose a Technique
- Lay Out a Letterhead
- Lay Out a Business Card Lay Out an Envelope
- Find a Printer
- Choose Paper
- Prepare for the Press Print and Proof It
Section 1, Part 2
- How to Use the Recipes
- Bleeding Edge
- Border
- Boxes
- Burst
- Circles
- Comics
- Corners
- Experimental
- Floating Objects
- Flowchart
- Form
- Horizontal Bar
- Lines
- Opposing Elements
- Outlines
- Photographs
- Products
- Rectangles
- Scribbles
- Shadows
- Simplicity
- Stack
- Transparency
- Type
- Vertical Bar
Section 2, Part 1
- Establish Your Mission
- Do Some Research
- Create a Plan
- Choose a Format
- Choose a Newsletter Style
- Define the Steps and Stages
- Choose Your Tools
- Create a Name, a Defining Phrase, and a Nameplate
- Compose the Content
- Illustrate the Message
- Assemble the Pieces
- Find a Printer
- Prepare, Print, and Proof It
- Mail It
Section 2, Part 2
- How to Use the Recipes
- Ad Banner Bulletin Elements
- Icons
- Jacket
- Lines
- Newspaper Objects Postcard Squared
- Tabs
- Tall
- Wing
Glossary
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Rockport
Auteur(s)	Chuck Green
Collection	Graphic Design
Parution	29/10/2004
Nb. de pages	312
Format	22,5 x 28,5
Couverture	Relié
Poids	1525g
Intérieur	Quadri
EAN13	9781592530885
ISBN13	978-1-59253-088-5