Design whys

Designing Web sites that sell

Shayne Bowman, Chris Willis

256 pages, parution le 12/06/2002

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Résumé

When you take on an e-commerce site, you're tackling the most complex Web design challenge of all, one that involves finding the right mix of aesthetics, brand identity, and interactivity--which you then have to fit into a technical tangle of database, customer service, and fulfillment systems. Designing Web Sites That Sell recognizes that good design is more than just a pretty face; it persuades visitors to act--to look, buy, and come back for more. Written by designers for designers, it's a results-oriented guide to building a profitable e-commerce site without sacrificing design and style.
Recent headlines aside, people haven't stopped buying from online stores--just from poorly conceived ones. Designing Web Sites That Sell takes you on a real-world tour of what goes into building and managing a successful e-commerce site, using case studies of thriving examples to illustrate the principles in the book. Author's Shayne Bowman and Chris Willis stop to go behind the scenes each step of the way, sharing a wealth of information you won't find anywhere else:

Savvy tips on working with clients to establish a visual style that fits their brand
The five critical principles of good commerce design
How to build a site that's easy to update
Site testing and revising guidelines
How to create content that works for cell phones, PDAs, and other wireless devices

Contents

Design process and project management
Six principles of good commerce design
Information design for commerce
Interaction design for commerce
Presentation design for commerce
Site launch and maintenance
Real-world examples
Commerce Design-beyond the browser
Index

L'auteur - Shayne Bowman

Shayne Bowman and Chris Willis are co-founders of Hypergene, a Dallas-based media consulting and design firm. They develop, design and produce communication and commerce projects for clients in business, media and technology. Bowman and Willis are recognized leaders in design with more than 150 awards from Communication Arts, The American Advertising Federation, The Society of News Design and The Society of Professional Journalists. They write and speak frequently on media strategy, creative development and graphic design.

L'auteur - Chris Willis

Caractéristiques techniques

	PAPIER
Éditeur(s)	Peachpit Press
Auteur(s)	Shayne Bowman, Chris Willis
Parution	12/06/2002
Nb. de pages	256
Format	23 x 22,8
Couverture	Broché
Poids	890g
Intérieur	Quadri
EAN13	9780201793048