Motion Graphics for New Media and the Web

Principles and Practice

Jon Krasner

386 pages, parution le 30/04/2004

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Résumé

Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by today’s motion graphics and animation professionals. Its cutting-edge layout and rich visuals provide a comprehensive investigation of how images and type are choreographed over time and space, providing artistic inspiration and establishing a basis for individual creative development.

Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well.

Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially.

This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation.

Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact.

As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions.

L'auteur - Jon Krasner

Jon Krasner is a professor in the Department of Communications and Media at Fitchburg State College in Fitchburg, MA. In addition to teaching, Krasner lectures and displays his creative work in animation, video, and multimedia exhibitions. He has earned an MFA in digital imaging from Boston University and an MFA in painting from the Pratt Institute. He is the author of "The Art of Digital Imaging", Kendall/Hunt Publishing, 1997.

Sommaire

I: Kinetic Images and Type Across Media
- Animation in Motion Pictures and TV
- Animation in Digital Media
II: Concept and Content
- Developing Concepts
- Developing Content
III: Production Tools and Techniques
- Frame-by-Frame Animation
- Interpolation
- Animation Compositing
IV: Design Considerations
- Properties of Motion Graphics
- The Pictoral Composition
- The Progressive Composition
V: Output and Delivery Consideration
- General Output Criteria
- Output for Film and TV
- Output for Digital Media

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Focal Press
Auteur(s)	Jon Krasner
Parution	30/04/2004
Nb. de pages	386
Format	19 x 24,5
Couverture	Broché
Poids	1000g
Intérieur	Quadri
EAN13	9780240804828