Programming for TV, Radio and the Internet

Strategy, Development & Evaluation

Lynne S. Gross, Brian Gross, Philippe Perebinossoff

350 pages, parution le 02/05/2005 (2^eme édition)

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Résumé

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

L'auteur - Lynne S. Gross

Lynne S. Gross : Professor, Communications Department, California State University, Fullerton. Independent programming consultant. President of Broadcast Education Association.

L'auteur - Brian Gross

Brian Gross : Professor in Radio, Film, and Television department at California State University at Fullerton. Published author, composer, and visual artist; video editor and writer for public television.

L'auteur - Philippe Perebinossoff

Philippe Perebinossoff : Assistant Professor at California State University at Fullerton, department of Radio, Television & Film. Has worked at Disney and ABC Television as Executive Director.

Sommaire

History of Programming
Distribution
Sources of Programming
Development
The Role of Testing
Elements of Successful Programming
External Influences on Programming
Internal Influences on Programming
Primetime Scheduling
Non primetime Scheduling
Program Evaluation
Changing and Canceling Programs
Programming Ethics

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Focal Press
Auteur(s)	Lynne S. Gross, Brian Gross, Philippe Perebinossoff
Parution	02/05/2005
Édition	2^eme édition
Nb. de pages	350
Format	18,5 x 26
Couverture	Broché
Poids	745g
Intérieur	Noir et Blanc
EAN13	9780240806822
ISBN13	978-0-240-80682-2