Re-thinking the Network Economy

The True Forces that Drive the Digital Marketplace

Stan Liebowitz

224 pages, parution le 06/11/2002

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Résumé

Once upon a time, it was widely thought that Internet commerce could exist apart from traditional business strategy, and that all the known financial models previously relied on could be disregarded. What has become eminently apparent since the dot-com collapse is that standard economic theories apply to Internet business just as much as they do to any other enterprise. Many dot-coms have failed, but e-commerce isn't going away, and business leaders need to understand what went wrong in order to dominate in the real new economy. Rethinking the Network Economy examines exactly where, how, and why so many e-commerce firms went wrong, and how, utilizing traditional economic concepts, businesses can build the foundation for success in the future. The book analyzes issues such as:

How tried-and-true formulas such as network effects, first-mover-wins, and supply-and-demand relate to e-businesses
Why companies counting on locking in consumers will need to rethink their strategies
When selling products over the Internet makes sense (and when it doesn't)
The dangers of comparing profits of brick-and-mortar firms with Internet firms

Contents

Chapter 1 Introduction
Chapter 2 Basic Economics of the Internet
Chapter 3 Racing to Be First: Faddish and Foolish
Chapter 4 The (Non) Ubiquity of E-Tailing?
Chapter 5 The Value-Profit Paradox: The Cruelty of Competition and Internet Margins
Chapter 6 Can Advertising Revenues Support the Net?
Chapter 7 Copyright and the Internet
Chapter 8 Conclusion: Whither Supply and Demand?
Lessons
Index

L'auteur - Stan Liebowitz

Stan Liebowitz (Dallas, TX) is a respected economist and a professor of managerial economics at the University of Texas at Dallas. He is the coauthor of Winners, Losers & Microsoft.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Stan Liebowitz
Parution	06/11/2002
Nb. de pages	224
Format	16 x 23,5
Couverture	Relié
Poids	495g
Intérieur	Noir et Blanc
EAN13	9780814406496
ISBN13	978-0-8144-0649-6