Summary: confronting reality - larry bossidy and ram charan

This work offers a summary of the book "CONFRONTING REALITY: Doing What Matters to Get Things Right" by Larry Bossidy and Ram Charan.

Larry Bossidy is the retired chairman and CEO of Honeywell International. He has a distinguished five-decade career in business including serving as vice chairman and executive officer of General Electric Company. Ram Charan is a business advisor and public speaker. He has developed some of the world's most successful companies.

To confront reality means to change the purpose and direction of your business on a regular basis to reflect ongoing changes which occur in the marketplace. Most businesses try and get by on the assumptions of yesterday rather than the realities of today. Companies that confront reality on a consistent basis search for the current answers to three crucial questions: 1. What's the nature of the industry we're in today? 2. Where's our industry heading? 3. How will we continue to make the money we hope to make in this industry in the future? Armed with the answers to these questions, business managers can then analyze the components which determine their enterprise's success or failure.

Based on compelling case studies, Confronting Reality offers a very practical perspective on today's business. An inspiring and easy-to-read book.