Summary of sally hogshead's fascinate, revised and updated
Everest Media
Parution le 02/05/2022
Résumé
Please note: This is a companion version & not the original book. Sample Book Insights:#1 The taste of Jägermeister is bitter and sweetly harsh, and yet it has grown exponentially. You did the shot because of the unpleasant taste, not in spite of it.#2 The drink was commercially released in Germany in 1935, and it was marketed as an after-dinner digestif. But it soon became popular with college students, who spread the cult wildfire.#3 The brand sold almost as much as Absolut, despite the taste putting hair on the tongue. The brand turned the taste into a rallying cry, elevating the product beyond rational benefits.#4 When you buy a shot of Jäger, you're not buying a drink. You're buying an experience. By holding the shot glass, you're announcing that you have officially turned up the volume on the evening ahead.
Caractéristiques techniques
| NUMERIQUE | |
| Éditeur(s) | Everest Media LLC |
| Auteur(s) | Everest Media |
| Parution | 02/05/2022 |
| Contenu |
ePub |
| EAN13 |
9781669399520 |
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