The Attention Economy
Understanding the New Currency of Business
Thomas H. Devenport, John C. Beck
Résumé
The phrase "information overload" had become a commonplace even before the Internet changed the way we think about knowledge distribution. In our newly digital world, where cell phones, palm devices, and email are ubiquitous, the most precious commodity of all is attention. Companies that can't command the attention of their customers and employees will suffer in what Thomas H. Davenport and John C. Beck have named "the attention economy" of the 21st century. Drawing from a globe-spanning research project and grounded in specifics drawn from the struggles of today's corporations, Davenport and Beck's compelling book makes a powerful case for their revolutionary model for measuring and managing human attention, our most valued and personal resource.
Mention attention-deficit disorder to most people, and they probably think of hyperactive children who can only focus on a given activity for short periods of time. But according to Thomas Davenport and John Beck of the Accenture Institute for Strategic Change, more and more businesses are plagued by the same syndrome. "Failures of attention management are undoubtedly responsible for many business catastrophes ... All of us make the tacit -- and, we believe, correct -- assumption that when managers and professionals devote attention to a business problem or issue, it will usually be resolved or get better. But what if there simply isn't enough attention to go around? What if attention is going to the wrong topics?" In this instructive book, Beck and Davenport offer a set of accessible remedies for businesses struggling to overcome those attention-related maladies.
Contents
- 1: A New Perspective on Business: Welcome to the Attention Economy
- 2: Attention, the Story So Far: What Attention Is and Isn't
- 3: Doing a Number on You: The Measurement of Attention
- 4: From Amoebas to Apes: The Psychobiology of Attention
- 5: Luddites Beware: Attention Technologies
- 6: The Hidden Persuaders: Lessons from the Attention Industries
- 7: Eyeballs and Cyber Malls: E-Commerce and Attention
- 8: Command Performance: Leadership and Attention
- 9: Focused Choices and Global Resources: Strategy and Attention
- 10: Off the Org Chart: Organizational Structure and Attention
- 11: "You've Got (Lots and Lots of) Mail": Managing Information, Knowledge, and Attention
- 12: From Myopia to Utopia: The Future of the Attention Economy
L'auteur - John C. Beck
John C. Beck, Ph.D., is the Director of International
Research at the prestigious Accenture Institute for
Strategic Change, where he is currently leading research
projects on globalization and the future of wireless
communication. He has written more than a hundred articles
on the topics of strategic management, corporate
leadership, organizational behavior, the global
marketplace, and business in Asia. He is also the
bestselling author, with Tom Davenport, of The Attention
Economy, which was named one of the ten best business books
of 2001 by both Amazon.com and Border's Books.
Beck earned his B.A. in East Asian Studies and Sociology
summa cum laude from Harvard University, and was the first
graduate of Harvard's integrative Ph.D. program in Business
Studies. His dynamic business career has spanned the world
and a variety of industries. He served as the senior
strategic advisor to the First Prime Minister, Prince
Ranariddh, during Cambodia's first three years as a
democracy. He was Co-Director of the “Project on
Strategies of the World's Largest 50 Companies” for
the United Nations. He worked as the Far East Advisor with
Monitor Company, a Boston-based strategy consultancy, and
oversaw the start-up of their operations in Korea and
Japan. Beck was also President of Asian Business
Information and Publisher of The Asian Century, a
newsletter specializing in the strategic analysis of Asian
companies and industries.
In addition to his work with Accenture, Beck is a Visiting
Professor at the Anderson School of Management at UCLA and
an Adjunct Professor at the Ivey School at the University
of Western Ontario, where he teaches courses on eCommerce,
Management Consulting, and Globalization and Leadership. He
makes his home in Phoenix, Arizona.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Mc Graw Hill |
| Auteur(s) | Thomas H. Devenport, John C. Beck |
| Parution | 26/07/2002 |
| Nb. de pages | 256 |
| Format | 17,5 x 23 |
| Couverture | Broché |
| Poids | 591g |
| Intérieur | 2 couleurs |
| EAN13 | 9781578518715 |
| ISBN13 | 978-1-57851-871-5 |
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