The Marketing Code

Stephen Brown

256 pages, parution le 01/08/2006

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Résumé

Sometimes you have to kill to make a killing

Death stalks the streets of Edinburgh as marketing lecturer Simon Magill receives a gruesome message about a mysterious website. He is plunged into a marketing maelstrom that sweeps from the glitz of Las Vegas to the grime of West Belfast, taking in the Freemasons, the Knights Templar, the conspiracies surrounding the sinking of the Titanic and, not least, the insidious marketing campaign behind Dan Brown's blockbuster novel, The Da Vinci Code.

As Simon Magill struggles to make sense of the riddle, he uncovers a startling truth about the irredeemably commercial character of the Holy Grail. Racing against time, he discovers that there is, and always has been, a cabal at the heart of Western capitalism - a secret society that possesses the key to business success.

Based at a prominent American business school, this clandestine organisation has been systematically misleading the marketing community for millennia. As Magill soon discovers, it will stop at nothing to prevent its jealously guarded secret being revealed...

L'auteur - Stephen Brown

Stephen Brown : professeur de marketing à l'université d'Ulster et professeur visitant à Northwestern University. Ses prises de positions iconoclastes l'ont fait connaître comme une des figures les plus marquantes dans le domaine du marketing. Il est l'auteur de Free Gift inside.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Marshall Cavendish
Auteur(s)	Stephen Brown
Parution	01/08/2006
Nb. de pages	256
Format	14 x 22
Couverture	Broché
Poids	430g
Intérieur	Noir et Blanc
EAN13	9781904879886
ISBN13	978-1-904879-88-6