The Web Writer's Guide

Tips and Tools

Darlene Maciuba-Koppel

318 pages, parution le 08/07/2002

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Résumé

The Web Writer's Guide features:

Expert tips for novice writers and writers experienced primarily in print.
Covers topics such as writing content for corporate and e-commerce sites, e-mail newsletters, press releases, and e-zines.
Includes a Web writer's glossary for online content and Internet terms.

Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for information and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers who need to further adapt to the dynamics of digital media, this comprehensive resource serves as a remarkable guidepost.

Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications.

The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter.

Contents

Chapter Checklists
Acknowledgments
Welcome
Pt. 1 Orientation
Ch. 1 Quick-Start Section and Online Writing Process Roadmap
Ch. 2 Web World Statistics and Web World Differences
Ch. 3 Web Site Guidelines
Ch. 4 Navigation Cues
Pt. 2 Turn Your Writing into Online Success
Ch. 5 A Primer on Search Engines and Research
Ch. 6 Getting Ready to Write
Ch. 7 Writing Content for the Web
Ch. 8 Editing Web Writing
Pt. 3 Online Writing Opportunities
Ch. 9 Corporate Communication (Internets. Extranets, Intranets)
Ch. 10 The Web and E-Commerce
Ch. 11 Online News
Ch. 12 E-Mail Newsletters and E-Mail-Based Discussion Groups
Ch. 13 E-Zines
Pt. 4 Strategies for Online Success
Ch. 14 Finding Online Writing Jobs
Ch. 15 Marketing Yourself
Ch. 16 Copyright in the Web World
Ch. 17 Contracts
Ch. 18 Electronic Books and Online Learning
Glossary
Bibliography
Index

L'auteur - Darlene Maciuba-Koppel

Darlene Maciuba-Koppel is an experienced freelance print and online writer. She has created training materials for such clients as AT&T and numerous pharmaceutical companies, including Web-based training, methods and procedures, and job aids.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Focal Press
Auteur(s)	Darlene Maciuba-Koppel
Parution	08/07/2002
Nb. de pages	318
Format	15,2 x 23,4
Couverture	Broché
Poids	482g
Intérieur	Noir et Blanc
EAN13	9780240804811
ISBN13	978-0-240-80481-1