When giants stumble
Classic business blunders and how to avoid them
Résumé
Montgomery Ward. Pan Am. American Tobacco. Schwinn. These are the stories of thriving businesses, robust industry leaders, that were pushed to the brink of ruin-and often beyond-by a single pivotal blunder.
Why talk of failures' Because there is as much to be learned from why businesses fail as there is to be learned from why they succeed.
In When Giants Stumble, noted business historian Robert Sobel goes beyond simple finger-pointing at the usual suspects-corporate greed and foolishness-to reveal the sound reasoning behind some of the worst moves in modern business history. These tales offer illuminating-and always fascinating-insights into the misguided motives that make promising concepts fail and industry giants crumble.
Lively and eye-opening, When Giants Stumble explores a side of business too seldom discussed, and offers valuable lessons that can be applied to both thriving and floundering companies. Read them and learn from them ... or ignore them at your peril.
L'auteur - Robert Sobel
Robert Sobel was a Lawrence Stessin Distinguished Professor of Business History at Hofstra University. The author of over 40 books, including Dangerous Dreamers: The Financial Innovators from Charles Merrill to Michael Milken, he writes a monthly column on financial history for Barron 's
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Prentice Hall |
| Auteur(s) | Robert Sobel |
| Parution | 01/01/1999 |
| Nb. de pages | 350 |
| Format | 16 x 24 |
| Poids | 700g |
| EAN13 | 9780735200593 |
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