Services for Umts
Creating Killer Applications for 3G
Résumé
Services for UMTS (Universal Mobile Telecommunication System) or 3G (3rd Generation mobile networks) is a book about the near future, where UMTS allows mobile phones and other devices for communication, entertainment, personalised services, utility and fun to be used in new ways. While it is difficult to predict the potential of UMTS in the future in a precise way, broad categories and general service ideas are emerging. This book looks at over 200 of these possible applications and provides more detailed scenarios for over 100 of them. It explores these ideas in depth, with suggestions on how to create exciting and viable services for a new world.
This book intends to answer many of the current UMTS service questions as well as introduce new ideas and concepts to enable operators to create a winning UMTS services strategy.
- What should the focus of service creation be to ensure early time to profit in UMTS?
- What are the key market segments that should be addressed with UMTS services?
- Is there a killer application or applications that will revolutionise the industry?
- What are the differentiating factors that will separate the leaders from the UMTS pack?
- 15 aspects of the business analyzed by value chains and business models
- The 5 M's of successful UMTS Service Definition
Foreword (Hadden)
Acknowledgements (Ahonen and Barrett)
- Intro to UMTS services - The Future Starts Here (Barrett and Ahonen)
- Attributes of Services for UMTS - What Makes for Desirable Services (Ahonen and Barrett)
- The 5M's of UMTS services - Killer Wanted (Ahonen and Barrett)
- Services which Address Movement Needs - Escaping the Fixed Place (Keskinen et al)
- Services to Address Moment Needs - Expanding the Concept of Time (Keskinen et al)
- Services to Address the "Me" Needs - Extending Me to My Community (Anderson et al)
- Services to Address Money Needs - Expending Financial Resources (Ahonen and Barrett)
- Services to Address Machine Needs - Empowering Gadgets and Devices (Barrett and Ahonen)
- Types of UMTS Services - Categorising the Future (Barrett et al)
- Marketing UMTS Services - Segment, Segment, Segment! (Rastas et al)
- Competitiveness in UMTS - The Winner Takes It All(Barrett et al)
- Partnering in UMTS - When you cannot do all of it alone (Marosfalvi et al)
- Business Case of UMTS - Revenues, Costs and Profitability (Ahonen and Barrett)
- Technical Primer to UMTS - WCDMA Technology for the Layman (Holma and Toskala)
- Postscript - Final Thoughts (Ahonen and Barrett) Service Vignettes (throughot the book) (Ahonen)
Bibliography
Useful Websites
Services Index
L'auteur - Tomi T Ahonen
Independent consultant, UK
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Tomi T Ahonen, Joe Barrett |
| Parution | 15/04/2002 |
| Nb. de pages | 374 |
| Format | 15,5 x 23,5 |
| Couverture | Relié |
| Poids | 690g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780471485506 |
| ISBN13 | 978-0-471-48550-6 |
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