Biographie de Adrian Payne
Professor Adrian Payne PhD MSc MEd FRMIT FCIM is Director of the Centre for CRM and Professor of Services & Relationship Marketing at Cranfield University. He has a special interest is using executive education to help top management implement their business strategy. He gives keynote presentations, runs workshops and consults globally in CRM, marketing strategy and customer retention strategies. His previous appointments include positions as a chief executive and senior management positions in strategic planning and marketing.