Biographie de Drayton Bird
Drayton Bird has over 40 years? experience as copywriter, client, creative director and, latterly, as Vice Chairman and Creative Director of the world?s largest direct marketing network, Ogilvy and Mather Direct. Today he runs The Drayton Bird Partnership, which handles and advises on direct marketing, and undertakes other marketing activities for clients large and small. He is also the author of two other best-selling books, How to Write Sales Letters that Sell and Marketing Insights and Outrages (both published by Kogan Page). He is an internationally celebrated speaker, having addressed audiences in 35 countries.