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Jean Pierre Jeannet

Jean Pierre Jeannet

Biographie de Jean Pierre Jeannet

Jean-Pierre Jeannet has some 25 years experience in executive education. He has spent the last 10 years researching global marketing and global business strategies. Many of the concepts in this book come from his teaching at IMID, Lausanne and Babson College, Massachusetts, as well as his many executive programs for international and global firms. He has firsthand experience in guiding international firms in their strategy making. And, he has had ample opportunities to test those concepts in real situations.

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