Jonathan E. Schroeder
Biographie de Jonathan E. Schroeder
Jonathan Schroeder is Professor of Marketing at the University of Exeter, UK. He is a Visiting Professor in Marketing Semiotics at University Bocconi in Milan, where he lectures in the Masters Program in Fashion, Experience and Design Management. He has taught at the University of California, Berkeley, the University of Rhode Island, Novgorod State University, Russia and the Royal Institute of Technology, Stockholm. He is an editor of the journal Consumption Markets and Culture. His research focuses on the production and consumption of images and has been published widely in marketing, psychology, design, and anthropology journals. His book Visual Consumption (Routledge 2002) introduced an interdisciplinary, image-based approach to understanding consumer behaviour. He received his Ph.D. from the University of California, Berkeley, and pursued postdoctoral work in visual studies at the Rhode Island School of Design.