Biographie de Kristiaan Helsen
Kristiaan Helsen is professor at Hong Kong University
Kristiaan Helsen has been an associate professor of marketing at the Hong Kong University of Science and Technology (HKUST) since 1995. Prior to joining HKUST, he was on the faculty of the University of Chicago for five years. Dr. Helsen is on the editorial boards of the International Journal of Research in marketing and the Journal of Marketing.