O.C. Ferrell
Biographie de O.C. Ferrell
OC Ferrell is Professor of Marketing and Ethics at Colorado State University. He received his B.A. in Sociology and M.B.A. with Marketing Concentration from Florida State University. He received his Ph.D. in Marketing from Louisiana State University in 1972. He has numerous publications to his credit including Marketing 2000e, an Intro to Business text, a Marketing Strategy text, an ethics web site, and many research articles. He is an active member of the American Marketing Association and Academy of Marketing Science, and has taught on special assignments at universities in the US and abroad.
Livres de O.C. Ferrell
Auteurs : O.C. Ferrell, William M. Pride, Lyndon Simkin, Sally Dibb
Éditeur : Houghton Mifflin
Date de parution : 15/01/2001
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