Adversiting outdoors - Watch this space !

David Bernstein

240 pages, parution le 05/02/2004

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Résumé

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the art and ingenuity of art directors and copywriters who devise the artwork and ideas, and explores how their creative input drives an industry that supplies large-scale frames billboards, transit shelters, bus sides, taxis, airships and many other location opportunities. David Bernstein also looks at the rise of commercial art and the development of advertising, making reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients.

Sommaire

Introduction
Art and advertising
Advertising develops
Poster rules
The creative challenge
The strengths of outdoor
Images and words
Brand and consumer
Beyond the billboard
The future
Postscript
Notes

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Phaidon
Auteur(s)	David Bernstein
Parution	05/02/2004
Nb. de pages	240
Format	25 x 29
Couverture	Broché
Poids	1470g
Intérieur	Quadri
EAN13	9780714843865
ISBN13	978-0-7148-4386-5