Designing Online Identities

Successful Graphic Strategies for Brands on the Web

Clay Andres

192 pages, parution le 14/09/2005

Ajouter à une liste

Indisponible

Résumé

Brand-loyalty is the holy grail of business everywhere-and that business is increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of on-line brands? How do you translate an existing brand to the world of the Internet? This book gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, this book makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the consumer results in repeat business. Thus, good graphic design equals good business.

The selection of case studies will be subdivided into chapters, each covering a different scenario. Each case study will be illustrated with the online logo, offline logo (if applicable), and screen shots of the website. There may also be sketches, or other materials illustrating the brand.

L'auteur - Clay Andres

Clay Andres, acquisitions editor for Manning Publications, is the author of numerous best-selling and award-winning computer books, including Great Web Architecture. He has been a freelance computer journalist since the dawn of personal computing and is a Web columnist for CreativePro.com. In addition to writing about Web design, he has written about everything from object technology and ISDN to spreadsheets and image editing. At the same time, Andres has written white papers and other technical marketing materials for many corporate clients, including IBM, Apple, Xerox, and Adobe. Andres is also a Web designer and consultant with expertise in Web site architecture and branding. He lives in northwestern Connecticut.

Sommaire

Brand Recognition
Image Perception
Navigational Context
Content Delivery
Customer Experience
Classic Brands
Boutique Brands
Dot-Com Brands
E-commerce Brands
Self-Branding
Not-for-Profit Brands

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Rockport
Auteur(s)	Clay Andres
Parution	14/09/2005
Nb. de pages	192
Format	22,5 x 28,5
Couverture	Relié
Poids	1040g
Intérieur	Quadri
EAN13	9781564968012