Graphic Design That Works

Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design

Cheryl Dangel Cullen

352 pages, parution le 16/03/2006

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Résumé

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month.

Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be.

Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

L'auteur - Cheryl Dangel Cullen

Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. Her books include The Best of Annual Report Design, Large Graphics, Small Graphics, The Best of Brochure Design 6, Then Is Now, and Promotion Design That Works, all from Rockport Publishers. She lives outside Chicago.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Rockport
Auteur(s)	Cheryl Dangel Cullen
Parution	16/03/2006
Nb. de pages	352
Format	16,51 x 20,32
Couverture	Broché
Poids	601g
Intérieur	Noir et Blanc
EAN13	9781592532797