Logo Design Workbook

A Hands-on Guide to Creating Logos

AdamsMorioka, Sean Adams, Noreen Morioka

240 pages, parution le 01/03/2006

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Résumé

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

L'auteur - AdamsMorioka

Sean Adams and Noreen Morioka hold the honor of being named to the ID40, who has cited them as two of the forty most important people shaping design internationally. They are partners of AdamsMorioka in Los Angeles which has been globally recognized by every major competition and designation and was recently given a solo exhibition by the San Francisco Museum of Modern Art. They are also the authors of the Logo Design Workbook (Rockport Publishers).

L'auteur - Sean Adams

Sean Adams est l'un des fondateurs du cabinet de conception californien multi-primé AdamsMorioka, et fait partie des quarante personnalités les plus importantes pour l'évolution du graphisme dans le monde entier. Ancien président national de l'AIGA, il est aujourd'hui le directeur du Programme de graphisme à l'ArtCenter College of Design. Il vit et travaille à Los Angeles.

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Sommaire

Introduction
Why and What
Why a Logo?
What Is a Logo?
The Ten Rules
Logo Development
System Dynamics
Implementing Logos

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Rockport
Auteur(s)	AdamsMorioka, Sean Adams, Noreen Morioka
Parution	01/03/2006
Nb. de pages	240
Format	23 x 23
Couverture	Broché
Poids	850g
Intérieur	Quadri
EAN13	9781592532346
ISBN13	978-1592532346