Advertising
Revised by Daniel Yadin
Résumé
Building on its established reputation, the new edition
of this popular book continues to provide complete coverage
of this lively subject.
The fourth edition of Advertising has been fully revised and updated, meeting the requirements of several examination syllabuses. There is new material on leading-edge printing and communications technology and a completely new chapter on the advertiser and the Internet.
The fourth edition of Advertising:
- contains practical case studies, examples and
illustrations, and progress tests questions at the end of
each chapter
- contains chapters on writing copy, designing
advertisements, the advertising department and corporate
identity
- includes a comprehensive glossary of advertising
terms
- includes a greatly expanded directory of contacts in the advertising industry
Frank Jefkins was principal of his own Public Relations School and Chief Examiner for LCCI; lie lectured in public relations, marketing and advertising worldwide. Daniel Yadin is a consultant in media, management and marketing communications. He also lectures widely on Communication techniques for academic institutions and training organisations in Britain arid abroad.
L'auteur - Frank Jefkins
Frank Jefkins was principal of his own Public Relations School and Chief Examiner for LCCI; lie lectured in public relations, marketing and advertising worldwide.
L'auteur - Daniel Yadin
Daniel Yadin is a consultant in media, management and marketing communications. He also lectures widely on Communication techniques for academic institutions and training organisations in Britain arid abroad.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Pitman Publishing |
| Auteur(s) | Frank Jefkins, Daniel Yadin |
| Parution | 01/01/2000 |
| Édition | 4eme édition |
| Nb. de pages | 394 |
| Format | 15.5 x 23.5 |
| Poids | 800g |
| EAN13 | 9780273634355 |
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