Authentic Business

How to Create and Run Your Perfect Business

Neil Crofts

163 pages, parution le 04/02/2005

Ajouter à une liste

Indisponible

Résumé

What would it be like to work in a business where everyone felt profoundly motivated?
Where decision-making was a joy and always seemed to work out for the best?
Where there was little need to manage because everyone was clear in their task and got on with it?
Where customers, suppliers and staff ail cared for the business and wanted to see it flourish?

These businesses do exist. They are called Authentic Businesses.

L'auteur - Neil Crofts

Neil Crofts is the author of Authentic: How to Make a Living by Being Yourself and the architect of a radical new way of looking at business. After years of feeling the tension between what he did and what he wanted to do, he saw the light and took control of his life, forming Authentic Business. From this initial idea, Neil has begun to create the Authentic Partnership, which is made up of five key enterprise communities that connect with and support one another. They are:

Sommaire

What Makes a Business Authentic?
- Purpose beyond profit
- Profound purpose
- Being socially and or environmentally positive
- Integrity between communications, actions,
- beliefs and values
- Respect for our cohabitants on this planet Being distinct and unique Summary
Starting an Authentic Business
- Identifying your purpose
- Common purpose
- Designing a business
- The nature of the business
- Funding
- Planning
- Recruitment
Being an Authentic Business
- Leadership and management
- Suppliers
- Staff and personal development
- Meeting in Open Space
- Sales and marketing
- Finance and accounting
- Exit strategies and partnerships
- Summary
Case Studies and Resources
- Good Energy
- Doves Farm
- Neal's Yard Remedies
- Triodos Bank
- Happy Group
Appendix: The Authentic Partnership

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Capstone Publications
Auteur(s)	Neil Crofts
Parution	04/02/2005
Nb. de pages	163
Format	15,5 x 23,5
Couverture	Broché
Poids	296g
Intérieur	Noir et Blanc
EAN13	9781841126494
ISBN13	978-1-84112-649-4