Bands, brands and billions

My top 10 rules for making any business go platinum

Lou Pearlman, Wes Smith

276 pages, parution le 07/10/2002

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Résumé

In Bands, Brands, and Billions, Lou Pearlman shares the secrets, techniques, and strategies that have made him revered for his golden touch. More than an engrossing biography, this how-to book for aspiring billionaires features invaluable lessons in entrepreneurship, recipes for risk taking, and practical advice on solving business problems with ingenuity, creativity, and hustle.You'll discover how he turned a college term paper into a half-billion-dollar industry, how he used mink coats to save a flagging charter airline, and how he won his first airship advertising contract by deploying a blimp on the desk of a McDonalds executive. Pearlman explains both the inspiration and the calculation behind his transition from blimps to boy bands. He leads you step-by-step through his processes for generating a new business idea, identifying target markets, researching and understanding the competition, and minimizing risk. And, he provides seven practical business principles that will ensure success for entrepreneurs and business leaders in any industry.Dream it and do it . . . Dig for the dollars . . . Dare to think big . . . Bands, Brands, and Billions provides guidance and encouragement for anyone who dreams of creating and building a successful business career. It's your one-stop resource for entertaining reading; a behind-the-scenes look at some of today's biggest pop idols; and expert advice on overcoming the many challenges faced by every entrepreneur.Contents

Rule 1: Dream It and Do It!
Rule 2: Tune in to Opportunity
Rule 3: Make It Fly with Creativity
Rule 4: Train a Trusty Team
Rule 5: Rock Around the Risk
Rule 6: Create a Pop Brand
Rule 7: Dig for the Dollars
Rule 8: Make Everybody a Winner!
Rule 9: Choose Your Battles (and Your Lawyers) Wisely
Rule 10: Build on the Dream!

L'auteur - Lou Pearlman

Born in Queens, New York, the son of working-class parents, Lou Pearlman got his start in the aviation industry as a young boy fascinated with blimps. Today he heads Trans Continental Companies, a global aviation and entertainment conglomerate. He is best known as the creator of the wildly popular boy bands The Backstreet Boys and *NSYNC and as the producer and occasional guest on the ABC/MTV reality show Making the Band.

L'auteur - Wes Smith

Wes Smith has written or collaborated on more than 20 books. A veteran journalist and author, he has yet to make his first billion dollars.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Lou Pearlman, Wes Smith
Parution	07/10/2002
Nb. de pages	276
Format	16 x 23,5
Couverture	Relié
Poids	586g
Intérieur	Noir et Blanc
EAN13	9780071385657